It is easy to understand Taobao product photography skills, but it is not so easy to use them skillfully and be able to shoot satisfactory works. The senior photographer of Ruimei Photography Co., Ltd. used his recent Taobao product shooting experience and years of portrait photography experience to tell How do you take good photos of Taobao clothing? . Set the shooting theme according to the characteristics of the product
This is very important, but often overlooked. Many model pictures on Taobao are just for the sake of taking photos, and cannot express the characteristics and tension of the product at all.
For example In this picture, the jeans on Taobao are all the same. After reading it, I feel that they are just clothes. There is nothing special except that they can pose better than plastic models
Look at this picture again, there are scenes, emotions, and expressions. It has the characteristics of jeans for men, and has good wear-resistant texture. Buyers can't help but think: I just fit this rough and crazy type. Those who are more conceited will think: I look more manly in my clothes! Buy buy buy.
, Sufficient light
Light is the most important component of Taobao product photography. Without light, it cannot be called photography. The best light is the sun. If you shoot outdoors before noon or after noon, the light will be sufficient but not too strong, and the model will not sweat profusely and affect the shooting effect. The soft and warm light at sunrise and sunset can be Extra points for shooting effects. Pay attention to lighting when shooting indoors.
, shooting distance
During the shooting, the clothes are worn on the model and become a part of the model. The model is used to show the clothes and the clothes are used to package the model, so the two are inseparable. To highlight the expressiveness of the characters, you need to control the distance between the camera and the characters, and try to get as close to the characters as possible. The scenery is to highlight the model and clothing, not to be the protagonist of the photo, so don’t ignore the subject in order to take a good shot.
, Correct composition
Composition plays a dominant role in photography, whether it is product photography or portrait photography, it is directly related to the effect of the final work. In the photography world, there is also a golden section, which is the rule of threes. It is actually very simple. Whether it is a horizontal composition or a vertical composition, just draw two lines evenly across your picture horizontally and vertically. The approximate location of the point where these four lines meet is What we call the golden section point, and what you have to do, is even simpler, is to place the object you want to express at one of the four intersection points. Always putting the baby in the middle will make people feel dull and boring.
Pay attention to controlling distortion
Due to the distortion at the edge of the lens, it is easy to have distortion when taking product pictures, that is, the product is deformed and does not look good. The way to compensate is to stay farther away from the subject (following the near-large-far-small principle of perspective) and shoot the product at the telephoto end (the most severe distortion is at the wide-angle end). If you need to take a front view of the product, take the product completely face to face, because tilting will also produce very obvious distortion.
Pay attention to controlling the depth of field
The depth of field of a SLR is very small and can create a very beautiful blurred background. However, when shooting products, we need to pay attention to controlling the depth of field, otherwise the front half of the product will be real and the back half will be virtual. That would be ugly. We usually need to increase the depth of field, and the method is very simple. Just narrow the aperture. When the aperture is reduced to a minimum, a large depth of field can be obtained.
, Mobilize the model's emotions
Before shooting, you must first communicate with the model what kind of shooting effect you want to achieve. During the shooting process, you must guide his movements and expressions, and use body language and expressions to convey the character. emotions are conveyed to buyers. A professional photographer can arouse the emotions of the model in just a few words, which is why I advocate hiring a professional photographer to shoot.
You have to understand that all product photography is to promote consumption, not just to display. Just like food, it must be delicious and attractive when photographed to arouse the desire to buy. In fact, this is also the reason why I only take pictures of models when taking pictures of Taobao clothing. There are models + products + themes + scenes. Are you still worried that your clothes will not be attractive? - :r
Now Foshan Ruimei Photography Co., Ltd. Taobao product photography is only limited to Yuanqi
- :r
Foshan Ruimei Photography Co., Ltd. specializes in: Taobao photography, commercial product photography, creative photography , business event photography, picture processing, brand image design, product album design, product packaging design, etc.
Contact number: (Li Sheng)
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Address: Building 1, Guangfo Smart City, Lingnan Road, Dali Town, Nanhai District, Foshan City
The most professional and outstanding Taobao photography album design in Nanhai, Foshan